Marketing Director
Remote USA
Full time
Exclusive Networks is the global cybersecurity go-to-market specialist that provides partners and end-customers with a wide range of services and product portfolios. With offices in over 45 countries and the ability to serve customers in over 170 countries, we combine deep local expertise with the scale and delivery of a single global organization.
Our best-in-class vendor portfolio is carefully curated with all leading industry players. Our services range from managed security to specialist technical accreditation and training and capitalize on rapidly evolving technologies and changing business models. For more information visit www.exclusive-networks.com.
At Exclusive Networks, we are passionate about making a difference. That means delivering the best to our ecosystem, shaping a prosperous and trusted digital world, and helping our people to realize their full potential.
ROLE AND RESPONSIBILITIES |
About the role
Marketing Director, North America
Role Summary
The Regional Marketing Director is a senior leadership position responsible for driving marketing strategy, execution, with measurable business impact across the region. The role ensures alignment between regional go-to-market priorities and the company's global marketing strategy, balancing regional market needs with global strategy, programs and services.
The position requires a strong blend of strategic thinking, vendor/partner engagement experience, and operational excellence. It will report to the VP Sales and Marketing, North America. As a member of the regional extended leadership team and the global marketing leadership team, the Regional Marketing Director influences both business and marketing direction at the highest level.
Key Responsibilities
Team Leadership
- Lead, mentor and develop the skillset of the regional marketing team, ensuring high performance as well as professional growth.
- Foster collaboration between regional marketing, channel sales, vendor teams, and the global marketing organization.
- Ensure the team operates within budget and delivers on agreed KPIs.
Strategic Leadership & Alignment
- Develop and lead the regional marketing strategy in alignment with regional business priorities and the global marketing vision.
- Collaborate with the Regional leadership team and the global Marketing team to ensure consistent execution of the company's value proposition, adherence to Brand Guidelines and compliance regulations
- Represent regional marketing needs and opportunities within the Global Marketing Leadership Team and Global Marketing strategy and narrative in the Regional Business Team
Vendor, End Customer & Partner Marketing
- Work collaboratively with the vendor management team to support vendor marketing strategies defined by Vendor Sales and manage the corresponding campaigns
- Work with Vendor Management to maximize Marketing Development Funds (MDF) and joint business opportunities.
- Ensure multi-vendor campaign integration where relevant.
- Support channel partners with co-marketing resources, training, and tools.
- Drive adoption of partner marketing platforms and programs.
- Monitor partner campaign performance and provide improvement recommendations.
Regional Campaign Execution
- Plan and oversee execution of integrated demand generation campaigns, events, and digital programs.
- Localize global campaigns to address regional market conditions, language, and buyer needs.
- Leverage digital, social, and content marketing to grow brand awareness and engagement.
Pipeline & Revenue Impact
- Deliver measurable marketing-driven pipeline aligned to revenue targets for the region.
- Ensure marketing activities are integrated with sales plans to drive partner recruitment, enablement, and revenue acceleration.
- Track, report, and optimize campaign ROI, lead conversion, and MDF utilization.
- Extend the use of the O Space program to develop demand generation and offer to partners and vendors a deep understanding of the market trends concerning end-users
Communication and Event Management
- Develop communication and PR campaigns
- Support digital brand recognition
- Organize regional events or the participation to global events
Key Performance Indicators (KPIs)
- % of regional pipeline sourced/influenced by marketing
- ROI on vendor-funded marketing activities
- Multi-vendor Co-op and MDF management across the region
- Regional brand awareness and engagement growth
- Partner marketing adoption and satisfaction
- Employee engagement and development within the regional marketing team
Governance & Reporting
- Maintain accurate and timely reporting on marketing activities, performance metrics, and ROI.
- Ensure compliance with corporate brand guidelines and governance processes.
- Provide quarterly marketing performance updates at regional and global level.
QUALIFICATIONS AND EXPERIENCE |
About you
- 10+ years of B2B marketing leadership experience in IT or cybersecurity in regional or global marketing leadership roles in distribution/vendor/channel environments.
- Ability to operate effectively in a matrix organization with dual reporting lines.
- Proven success in regional marketing leadership with measurable business impact.
- Strategic thinker with strong execution discipline.
- Large team leadership and talent development experience.
- Experience managing multi-country marketing
- Collaborative and influential across multiple functions and cultures
- Commercially savvy with a focus on measurable outcomes.
- Possesses a strong track record in developing and executing end-customer and partner multi-channel marketing strategies and programs for multiple vendors
- Demonstrates omni-channel expertise in managing functions who execute Brand, PR/Social management, Events & Sponsorship, Digital & Demand Generation Marketing
- Data-driven with proficiency in marketing operations including budget planning, ROI tracking and performance analytics and MDF governance
Personal Attributes
- Communicates effectively across cultures and seniority levels, with excellent interpersonal skills
- Shows exceptional leadership and inspires high-performing teams
- Adapts quickly to fast-changing market dynamics and shifting priorities
- Maintains a results-driven mindset with a focus on innovation and measurable impact
WHO ARE EXCLUSIVE NETWORKS? |
Why work for us
We are people focused and strongly believe that talent empowers us to continue our dynasty of disruption and growth in the future. Our Mission is to drive the transition to a totally trusted digital world for all people and organizations. Visit our website www.exclusive-networks.com.
We are proud to be an Equal Opportunity Employer. We are committed to the recruitment and hiring of individuals from diverse backgrounds and experiences, as we believe this strengthens our ability to develop superior solutions, make informed decisions, and better serve our valued customers. We do not discriminate against individuals on the basis of race, religion, color, national origin, gender, sexual orientation, disability status, or any similar characteristic. Employment decisions are made solely on the basis of qualifications, merit, and business need. Please click here to review our Diversity and Inclusion Policy for further information.
We care about your data: please click here to read our Recruitment Data Protection Policy prior to applying, and therefore sharing your data with us.
Our benefits include:
USA
- Medical, Dental, Vision, Life and AD&D Insurance, FSA, HSA, Short Term Disability, Wellness Plans
- 401(k) with Employer Match
- Vacation (3 weeks)
- Sick (7 days)
- Holidays (12 holidays)
Working conditions:
- Must be legally able to work in the country you applied (USA)
- Remote Work, but will require business travel
- Exempt, Salary ($190,000 to $230,000 OTE)
If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our success.
|
